Social media marketing

Position - Social media manager

Location - Bharatpur, Rajasthan



Key Responsibilities:

1. Social Media Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Identify target audiences and create engagement strategies tailored to each platform.
• Stay updated with industry trends and emerging social media platforms.

2. Content Creation & Management

• Plan, create, and publish engaging and relevant content (text, images, videos, stories, reels, etc.).
• Manage a content calendar and ensure timely posting across all platforms.
• Collaborate with designers, photographers, and content writers to create high-quality content.

3. Community Engagement & Brand Awareness

• Monitor and respond to comments, messages, and inquiries across social media platforms.
• Build and nurture relationships with followers, influencers, and brand advocates.
• Initiate and participate in relevant online discussions to enhance brand visibility.

4. Performance Analysis & Reporting

• Track and analyze key social media metrics (engagement, reach, followers, conversions, etc.).
• Generate reports on campaign performance and provide actionable insights.
• Use analytics tools like Facebook Insights, Google Analytics, and social media management platforms.

5. Paid Social Media Advertising

• Plan and execute paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Optimize ad targeting, budget allocation, and creative elements for maximum ROI.
• A/B test ad creatives and analyze campaign performance.

6. Collaboration & Cross-Functional Coordination

• Work closely with marketing, sales, and design teams to align social media efforts with broader business goals.
• Collaborate with influencers, partners, and brand ambassadors for promotions and collaborations.
• Coordinate social media campaigns with other marketing initiatives.